Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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Read more Read less. As an author of books on selling, I keep an eye out for the best books on sales and sales psychology.

Jun 19, Jeanne rated it really liked it Shelves: View all 3 comments. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Review: Influence: The Psychology of Persuasion by Robert

The synthesis of his entire research has been divided and assembled in 7 chapters. My library Help Advanced Book Search.

The irony is, he explains exactly how these auto responses work and therefore ed.rohert book has become quite popular among the very audience he speaks against using these tactics. Not Enabled Enhanced Typesetting: Type 1 – Giving a “free sample” – This kind is used by Hare Krishnas in airports. So we’ve got to be alert to when the rules are being manipulated or the stimulus is fake.


This is certainly in the top 5. This simple rule is used in hundreds of ways by total strangers to get us to comply with their requests. The rule says that favors are to be met with dev it does not require that tricks be met with favors. Reciprocation – There are two types of reciprocation. Cialdini received his Ph.

To Sell Is Human: People are told to do things because “everybody else in the group is doing it. Amazon Inspire Digital Educational Resources. Supporting these ideas, Cialdini described experiments, his “undercover” work with a number of sales experts such as car salesand the times when he and others have been inffluence to buy or do things without recognizing until after the fact.

Using these shortcuts isn’t always a bad thing, but we need to be more aware of when they can be exploited by others. Account Options Sign in.

Influence: The Psychology of Persuasion

Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don’t match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives. Thus, the pervasiveness of free samples in marketing.

Our lizard brain betrays us more often than we persuaslon think. Although this book is informative it is also repetitive. Ethopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethopia in People in the toy business like the Christmas spike in sales, but they’d also like to make it last more throughout the year.

To view it, click here. He also explained how we can recognize and avoid complying. Feb 27, John rated it it was amazing Shelves: Return to Book Page. Society shapes our choices.


Influence: The Psychology of Persuasion – Robert B. Cialdini, PhD – Google Books

Never Split the Difference: Set up a giveaway. Enabled Amazon Cialddini Sellers Rank: View all 4 comments. I’d recommend it to people as being worth reading but I strongly wish it were more academically rigorous.

Influence describes the six categories of techniques that have the potential to influence us without our conscious awareness. He even went so far as to blame an increase in car accidents and plance crashes on them reb and had the data to back it up!

So I thought I’d know much of what was in this book already. Robert Cialdini’s very readable and sensible book satisfied both needs simultaneously. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like.

I’d like to share this with the other members of a board I’m on — and everyone I know who wants to influence others’ behavior. Why we do this? I might have believed some of that, but I read. The Barnabas Ministry Book Review. Feb 04, Veronika rated it liked it. In his almost story-like influrnce, the author has at times over-communicated or repeatedly emphasized a particular phrase often to benefit of the reader.