Buy Creative Mischief 1st by Dave Trott (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders. Dave Trott, chairman of The Gate, is another talented British ad man. I recently read “Creative Mischief,” Trott’s compilation of blog posts and. One Plus One Equals Three goes straight to the heart of the creative Creative Mischief collects together all the highlights from Dave Trott s.
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My friend, the senior marketing director of a big Japanese electrical and imaging company, says her agency only shows he I love the way he constantly quotes the legendary Bill Bernbach and George Lois.
We remember Steve Jobs as inventing the iPod. Nov 12, Naveen rated it really liked it.
Goodreads helps you keep track of books you want to read. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London.
1+1=3 A MASTERCLASS IN HOW TO BE MORE CREATIVE
That being said, this is a must-read book for anyone who’s ever got interested in advertising and wants to learn from someone who not only talks the talk, but also is an experienced copywriter and creaative director.
Fun read with a ton of wisdom as its foundations that mischieg can pick up and apply without having to make too much of an effort. Hello Tosh Gotta Toshiba ; Aristonandonandonandon quoted in a speech by Margaret Thatcher ; the Lurpak Butter Man; Red Rock Cider with Leslie Nielsen; You can break a brolley but you can t K-nacker a K-nirps ; the LWT poster campaign that received death threats from the followers of Ayatollah Khomeini; the Cadburys poster campaign that caused Indians to threaten to burn their factories; the London Dockland s campaign that trltt Kray brothers objected to; miscuief LWT poster that an Arsenal manager claims got him the sack; the Sekonda campaign that ended up on the front page of The Sun; the Walkers Poppadum ad that the Daily Mail labelled racist; the Holsten Pils campaign featuring Griff Rhys Jones and dead Hollywood film stars; and a controversial multi-media campaign, made entirely for free, that helped get the Third World Debt discussed by the world dxve governments.
This book is essentially made of anecdote after anecdote, some more interesting than the others. He does another thing very well: Ernie the Milkman for Unigate.
Share your thoughts with other customers. I absolutely loved it.
Apart from advertising, his interests are art, philosophy, football, and creativity in general. Creative Mischief collects together all the highlights from Dave Trott’s online blog about advertising.
Daniel rated it it was amazing Jul 14, Part autobiography, part short story, part how-to advice, each of the entries will refresh your thinking about crextive creative process, whether it belongs to advertising, writing a book, or managing a team of employees. It’s a good book to make you think differentiate from other people. Leave this field blank. Sep 21, MP rated it really liked it Shelves: GGT – an agency that produced: Dave Trott communicates his learning and experiences in the Ad industry in a very witty and humorous manner.
His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Plus, a helluva fun read — it made me laugh! It is so dense mischiwf you may find it difficult to read it in one go, and instead pick up a couple of chapters at a time, moschief them sink in.
That, for me, is great advertising. But more importantly you need to understand humans and it’s clear Dave does His observations and anecdotes will have you turning pages and grinning ear to ear I look forward to your latest book arriving in the post box!
Something exciting and different. Preview — Creative Mischief by Dave Trott. Thankfully, unlike Godin, T This book is essentially made of anecdote after anecdote, some more interesting than the others.
Want to Read Currently Reading Read. He now shares his thoughts about how you do advertising and run departments. Please try again later. Creative Mischief by Dave Trott. Customers who viewed this item also viewed. Open Preview See a Problem?
But that doesn’t diminish their value.
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Creative Mischief : Dave Trott :
A snack for thought. There was a problem filtering reviews right now. Return to Book Page. I work in UX, and I’m accustomed to rather meek creative advice like “anyone can do it, there’s no difference between yours and your user’s creations as long as it functions”.