Claritas Prizm NE Marketing Segmentation Research Solutions. Market Segment Research, Segmentation Research Tools, Consumer Segments, Consumer. It was developed by Claritas. PRIZM stands for Potential Rating Index for Zip Markets, and is built around geographic neighborhood data obtained through the . Claritas®/Prizm®NE Segment Young Digerati, Young Digerati – Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban.

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The group includes a mix of homeowners and renters as well as high school graduates and college alums. Sunset Claritaz Blues — Scattered throughout the older neighborhoods of small cities, Sunset City Blues prlzm a segment of lower-middle-class singles and couples who have retired or are getting close to it.

Suburban Sprawl — Suburban Sprawl is an unusual American lifestyle: With good jobs and money in their jeans, the members of Middleburbs tend to have plenty of discretionary income to visit nightclubs and casual-dining restaurants, shop at midscale department stores, buy dance and easy listening CDs by the dozen, and travel across the U.

Typically, urban renters, they are focused on their social lives and dine out often. Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest. Make sure your reports support your case! The three segments in this group are dominated by married couples with college degrees, large homes, and executive jobs.

Claritas PRIZM

Your deliverable for this activity will be your two reports and your comments. With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle. Residents are married with children – some parents just began starting a family while others approach the empty-nest stage as their children age.


Gray Power reflects this trend, a segment of older, midscale singles and couples who live in c,aritas comfort. Diversity is the hallmark of Midtown Mix, a group of mostly lower-middle-income urban segments.

Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white and African-American singles and couples with deep ties to their neighborhoods. With modest educations, sprawling families, and service jobs, many of these residents struggle to make ends meet. This segment is made up of families, with college degrees, and new homes.

In these multilingual neighborhoods, middle-aged immigrants and their children live in upper-middle-class comfort. They are heavy grocery and convenience store shoppers, opting to prepare prjzm at home more pprizm their urban counterparts in other segments. Our comprehensive reports help you target and plan smarter with detailed information about demographics, businesses, consumer demand and lifestyle segmentation, so you can quickly analyze your markets and pinpoint consumers effectively.

Find Them Prism Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies. And none has a more opulent standard of living.

Claritas Prizm

Suburban Pioneers — Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of singles, recent divorcees, and single parents who have moved clagitas older, inner-ring suburbs. Many of the residents, a mix of young singles and seniors, are unmarried, and they’ve watched scores of their neighbors clafitas to the city.


Who Are My Best Customers? Attract qualified buyers from outside your local market and raise community awareness. They are frequent golfers, boaters, and heavy shoppers. They enjoy a wide variety of sports and entertainment activities that fill their social calendars.

Their jobs consist of business executives, managers, and professionals. Your addendum needn’t be more than paragraphs and should include: This segment contains families, that work entry-level service jobs. One in four haven’t finished high school. Today, the majority of residents are retired singles and couples, living on downscale incomes in pre homes and apartments.

Exploring Your Own Market, Part 2 | GEOG B: Location Intelligence for Business

Greenbelt Sports — A segment of upscale exurban couples, Greenbelt Sports is known for its active lifestyle. But what unites these residents–a diverse mix of Whites, Asians, Hispanics, and African-Americans–is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods. Living in small towns this segment enjoys outdoor activities. They live in suburban neighbors and are made up of to year-old couples with large families.

Concentrated in major metro areas, these households feature older homeowners. Easily define your area from any standard geography, polygon or radius, then filter the business list by one or more of the following criteria for smarter targeting: