: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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I always find it difficult to identify who a book is intended for, because I think that there are lessons in almost any book that can apply to different people. Mar 08, Budd Margolis rated it liked it.

Why She Buys by Bridget Brennan | : Books

Amazon Drive Cloud storage from Amazon. Jul 25, Courtney Smith rated it liked it Shelves: One of these items ships sooner than the other.

Although this book focuses on women and business, there are parts of it that apply to a daily life. Throughout the brennsn, the discussion is fact-based and data-driven. Roel Kramer same here Summary, guys are technical when they buy stuff and women not so much. Practice, Profits and Productivity, Performance and Profitability.

Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. Read reviews that mention bridget brennan must read case studies female consumers common sense men brirget women easy read purchasing power business books women consumers marketing strategy female customers gender culture read this book gender differences female consumer marketing and advertising understand women connect with women brennan gives.

Customers who viewed this item also viewed. Nothing could be further than the truth! Once you figure out how to appeal to the female market, you will have them on fire for your product or service.


Still not a bad read overall, and the discussion of women’s behaviors and needs was generally tasteful. Jul 07, Pages Buy. If the business world had a sex, it would be male. Read it Forward Read it first. Shopbop Designer Fashion Brands. An entertaining and …rich account of…untapped opportunities.


Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

This would support the author’s conclusions about women being more buye shoppers, more observant and more likely to report customer satisfaction results, and thus their views are sought more frequently than men’s.

Jul 11, Whj Fehrenbach rated it liked it. The first chapter was really redundant and a lot of it is just common sense stuff that women already know about themselves. In her crusade to teach marketers to become female-literate, Brennan offers very practical advice, urging readers to think twice before using overtly masculine competitive messages, to avoid violent images busy language, and to realise that women, focused on practicality rather than While there are mountains of research done every year segmenting consumers and analysing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: I think it would maybe be more enlightening for men because of gender differences and understanding how women think and what makes them purchase things.

There are so many wonderful insights and practical strategies you can use in this book. Entertaining and of the moment. Advertising executives either sell well to the female gender or they disregard them at their own peril and well, the results are laughable. I thought I knew women before I read this book, but now I totally understand women as consumers.


Ignore them at your own peril. I think we, men of course, all think we know the best thing to do but deep down we all look for a woman’s opinion and I am learning more and more we need to look more. I managed to extract Typical of practically every business book I’ve read — interesting title, about 5 pages of insight scattered among pages of random assertions, truisms, anecdotes, and general “duh!?!

Why She Buys

Aug 24, Dennis Cuffel rated it it was amazing. A great book to reading about targeting women’s market needs, if someone knows what is talking about is Bridget she is amazing how describe the behavior of women’s when buying products, review and disagreed.

If the consumer economy had a sex, it would be female. She lives in Chicago. Set up a giveaway. But most of the content consists of the author trying to convince the reader that women shop differently from men, with stories of “duh?!? Positives When dealing with a hot topic like gender, I think it’s important to approach it from a point of facts and science. Taking her approach will be something I will try to implement as the formula works for me and I recommend that if you have products reaching out to the women of the world, you read it too.

While I receive at least two per week, they report receiving less than 1 per month typically. It all seems like common sense to me really, but I guess for some generations the information in this book is brand new and eye opening.