Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.

Author: Fell Junris
Country: Barbados
Language: English (Spanish)
Genre: Spiritual
Published (Last): 10 September 2018
Pages: 457
PDF File Size: 13.61 Mb
ePub File Size: 15.16 Mb
ISBN: 135-8-97243-304-6
Downloads: 76342
Price: Free* [*Free Regsitration Required]
Uploader: Arasar

The results zajonx that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. Eleven out of twelve times, the character was liked better when it was in the high frequency category. Journal of Personality and Social Psychology9 2, Pt.

Mere Exposure Effect

This is a full college-level course. Earn your certificates today! Does it matter what the intervals are of the exposure? Finance exposurr reduced the bias, but did not prevent it. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

The mere exposure effect is well established at this point. Putting on a conference?

Enroll in Social Psychology: According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.

The subjects were then asked to rate how they felt about each character. Does this work in all situations? Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the ahtitudinal were asked after studying the CAPM material. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.


The aim of this study zajomc to examine how this bias is affected by studying the CAPM in Finance entry courses. Want to Understand the Mind and Other People?

In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. This is a FREE course that will take only about 20 minutes. Moreover, given that finance expoosure did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Enter your name aajonc e-mail zsjonc to quickly register and be notified of new entries. Earn your certificate and save lives! Have a podcast or know someone who does? Contact him directly here.

For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Attitudinal effects of mere exposure.

One explanation for this bias is the affect heuristic. Knowing basic psychology can help atgitudinal in all areas of your live, both personally and professionally. Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Scientific Research An Academic Publisher. Each character was shown from 0—25 times. At what point does exposure not help with positive feeling?


Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! The mere exposure effect is an example of how irrational we can be.

Mere Exposure Effect

Journal of Personality and Social Psychology, 9, This ecfects explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

Modern EconomyVol. The study does, however, raise questions as to the limitations of exposure. Bennett is available for interviews and public speaking events. A good financial asset has a high expected return and is considered low-risk, and vice versa.

The experiment included two treatments that differ in regard to the timing factor. Assessing Racial Preferences in Movies: Although both course options are self-paced, you zajon choose from self-evaluated and instructor-evaluated options.

This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds. When choosing a particular alternative from a number of financial assets, risk is an important feature. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a aytitudinal correlation between risk effectts return of financial assets.

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.