ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Alvin found his own advertising agency inA. Member feedback about Lee Ratner: As ofbait products use first-generation vitamin K anticoagulants as poison.

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Or Your Money Back: Alvin Eicoff: : Books

Please refer to our privacy policy for more information on privacy at Loot. The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial.

It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.

Member feedback about A. Persistent cookies are stored on your hard yuor and have a pre-defined expiry date. In the late s, Eicoff launched the world’s first infomercial. From Wikipedia, the free encyclopedia.


By using this site, you agree to the Terms of Use and Privacy Policy. Businesspeople in advertising Revolvy Brain eidoff. A activation email has been sent to you. Member feedback about Direct response television: Long form is used for products that need to educate the consumer to create awareness and typically have a higher price.

Alvin Eicoff | Revolvy

The company also claims to have coined the famous “…or your money back! If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots.

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Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action.

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Eicoff’s ads became the model for modern infomercials. Sometimes, we also use a cookie to keep track of your trolley contents. It specializes in direct response television DRTV advertising. When the expiry date is reached your computer deletes the cookie. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House. Short form is any DRTV commercial that is two minutes or less in length.

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Archived from the original on American businesspeople in retailing Revolvy Brain revolvybrain. A bavk small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes.


Eicoff Broadcast Innovation Award”. Retrieved December 6, Archived from the original on December 27, Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring vack number and a call to action. List of Jewish American businesspeople topic This monet a partial list of notable Jewish American business executives. Early life Leonard Lee Ratner was born in and grew up on the west side of Chicago. Direct response television topic Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.

History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the s. There are two types of direct response television, short form, and long form. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Retrieved from ” https: Rodenticides Revolvy Brain revolvybrain. Eicoff is based in Chicago, Illinois.

The company also claims to have coined the famous “…or your money back! The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.

Member feedback about D-CON: This was the accepted term for an infomercial from until “infomercial” came into vogue in Cookies come in two flavours – persistent and transient.